Standalone playables and Interactive End Cards (IECs) are ad formats that allow users to get a quick snapshot of the key features of the advertised app by letting them engage in an interactive demo. An IEC includes a video ad of the advertised app immediately before the interactive demo, and a standalone playable consists of only the interactive demo. These ad formats are most readily used for gaming apps but we are seeing increased adoption in consumer apps as well. To learn how to upload standalone playables and IECs to Moloco Ads, see the creative settings guide.
Requirements for Playables and IEC
Creative specs
| Component | Requirement |
| Creative format | HTML5 (i.e., .html, .htm) |
| File size | Less than 5MB |
| Orientation | Both portrait and landscape |
| Resolution | Must be compatible with a range of different devices (e.g., mobile phone, tablet, desktop, etc.) |
Checklist
Be sure to review and confirm that your creative assets meet all the requirements outlined below before proceeding to upload them on Moloco Ads. An error message is displayed in the event that any of the following requirements isn't met.
- The standalone playable or IEC must not include the JavaScript object
XMLHttpRequest. - The standalone playable or IEC must not include
mraid.js. - The standalone playable or IEC must not make any external references such as dynamic asset loading through an external network and HTTP requests.
- The standalone playable or IEC must include the function
FbPlayableAd.onCTAClick()without any parameters for redirection to app store to work as intended. - A single ad file containing all assets such as sound and image must be data-URI-compressed prior to upload.
- Ad file assets must not include JavaScript redirect.
- Ad file must not be compressed into
.zipformat for upload.
Creative partners
Moloco works with the following third party service providers to help our customers create and successfully implement standalone playables and IECs. Scope of service includes creating MRAID-compliant creative assets, testing and troubleshooting creatives, and hosting and registering the creatives with ad exchanges. Visit each website to learn more.
- Tresensa (now part of LiftOff)
- Spaceback
- Craftsman Plus
- Luna Labs (now part of ironSource)
- Playable Factory
Creative guidelines
Based on findings from our internal analyses, we recommend your creatives include the following attributes.
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For gaming apps, include dynamic and engaging elements that let users choose from multiple options to allow for a more immersive and interactive experience (e.g., users can drag and move characters at high speed, users can tap or select to continue, etc.).
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Clearly demonstrate how to play the game or use the advertised product by using design components to guide users (e.g., a finger icon indicating where users should click next).
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Keep text elements to a minimum, especially when targeting users worldwide.
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Be sure that the experience is long enough for users to explore various features of the advertised game or product.