To start running Connected TV (CTV) campaigns with Moloco, you must set up CTV-specific attribution with your MMP. This guide walks you through how to set up CTV attribution with Singular.
Step 1: Sign in to Singular and choose your account.
Sign in to Singular with your unique login credentials for Singular. From the startup page, choose your account.
Step 2: Configure postback settings.
You must set up postbacks on the partner dashboard, if you haven't already done so. To learn how to set up postbacks, see the postback integration guide for Singular.
Step 3: Create a new tracking link.
From the left sidebar, click ATTRIBUTION > Manage Links and select your app. Then, click Create Link. For Link Type, choose Partner. For Source Name, choose "MOLOCO" from the dropdown menu. For Tracking Link Name, enter a descriptive title for the tracking link to easily tell apart from any other links you might have under the app.
Click Attribution Settings and toggle on Enable connected TV measurement. The view-through probabilistic install window must be set to 24 hours.
Step 4: Save and register your view-through tracking link.
Click Link Summary to review the links and click Done to save changes. Copy over the view-through tracking link to Moloco Cloud DSP. To learn how to register tracking links, see the tracking link registration guide.
Important: The auto-generated view-through tracking link includes some parameters that must be removed before you register on Moloco Cloud DSP. Be sure to remove the following parameters from the link before you register.
Step 5: Integrate cost data with Singular.
Start sharing your ad cost data with Singular, if you haven't already done so. To learn how to integrate cost data, see the cost data integration guide.