The overview pages in Moloco Ads are intended to give you a quick snapshot of how your apps, campaigns, and ad groups are performing. Read on to learn what information you can find in each of the overview pages.

Home

The landing page upon signing into Moloco Ads shows a high-level performance summary across all ad accounts in your workplace. Use this page to monitor spend and KPI trends at the portfolio level and identify which accounts need attention without having to open each one individually. To specify a date range to display data, click the calendar icon and specify the dates. This page defaults to a weekly view and supports daily and monthly toggles.

The Ad account performance summary tab can display up to 10 metrics at a time. Clicking the wheel icon lets you specify the metric(s) to display. When available, metrics from the specified date range is compared against the metrics from the immediately preceding date range of the same length and the difference is displayed as a percentage change.

The Ad account performance trend section is further divided into the Performance trend and Conversion trend tabs. The Performance trend tab shows bar charts of up to four selected metric(s) plotted over the specified time range across all apps (Overall) or by individual apps (Breakdown by apps). The Conversion trend tab shows bar charts of the selected metric for the selected event(s) plotted over the specified time range across all apps. Hovering over a data point shows the precise metric value. Clicking the downward arrow icon lets you download the data displayed.

The Apps section lists all apps under the ad account with all available metrics both as an aggregate sum and by individual apps. You can use + Add filter to apply any of the available metrics as filters. Clicking the wheel icon lets you specify the metric(s) to display. Clicking the downward arrow icon lets you download the data displayed.

App Home

Choosing an app from the left sidebar menu or the list of available apps under Apps from the landing page takes you to the overview page for the app. The app overview page displays key performance metrics for all campaigns under the app such as ad spend, installs, CPI, and more from the date range you have specified. To update the date range, click the calendar icon and specify the dates. This page defaults to a weekly view and supports daily and monthly toggles. For iOS apps, you can also specify the data source: MMP or SKAN. You can use + Add filter to filter campaigns under the app by campaign status, title, goal, and target countries.

The App performance summary tab can display up to 10 metrics at a time. Clicking the wheel icon lets you specify the metric(s) to display. When available, metrics from the specified date range is compared against the metrics from the immediately preceding date range of the same length and the difference is displayed as a percentage change.

The App performance trend section can display up to four metrics plotted for visualization at once, intended for a quick view of how spend and delivery are moving versus down-funnel performance. This section is further divided into the Performance trend and Conversion trend tabs. The Performance trend tab shows bar charts of up to four selected metric(s) plotted over the specified time range across all campaigns (Overall) or by individual campaigns (Breakdown by campaigns). All notable changes to the app impacting performance are documented under Changes impacting app performance. The Conversion trend tab shows bar charts of the selected metric for the selected event(s) plotted over the specified time range across all campaigns. Hovering over a data point shows the precise metric value. Clicking the downward arrow icon lets you download the data displayed.

The Campaigns section lists all campaigns under the app with all available metrics both as an aggregate sum and by individual campaigns. You can use + Add filter to apply any of the available metrics as filters. Clicking the wheel icon lets you specify the metric(s) to display. Clicking the downward arrow icon lets you download the data displayed.

Campaign Home

Choosing a campaign from the list of available campaigns under Campaigns from App Home takes you to the overview page for the campaign. The campaign overview page displays key performance metrics for all ad groups under the campaign from the date range you have specified. To update the date range, click the calendar icon and specify the dates. This page defaults to a weekly view and supports daily and monthly toggles. For iOS apps, you can also specify the data source: MMP or SKAN. You can use + Add filter to filter ad groups by title.

The Campaign performance summary tab can display up to 10 metrics at a time. Clicking the wheel icon lets you specify the metric(s) to display. When available, metrics from the specified date range is compared against the metrics from the immediately preceding date range of the same length and the difference is displayed as a percentage change.

The Campaign performance trend section can display up to four metrics plotted for visualization at once, intended for a quick view of how spend and delivery are moving versus down-funnel performance. This section is further divided into the Performance trend and Conversion trend tabs. The Performance trend tab shows bar charts of up to four selected metric(s) plotted over the specified time range across all ad groups (Overall) or by individual ad groups (Breakdown by campaigns). The Conversion trend tab shows bar charts of the selected metric for the selected event(s) plotted over the specified time range across all ad groups. Hovering over a data point shows the precise metric value. Clicking the downward arrow icon lets you download the data displayed.

The Ad groups section lists all ad groups under the campaign with all available metrics both as an aggregate sum and by individual ad groups. You can use + Add filter to apply any of the available metrics as filters. Clicking the wheel icon lets you specify the metric(s) to display. Clicking the downward arrow icon lets you download the data displayed.

Ad Group Home

Choosing an ad group from the list of available ad groups under Ad groups from Campaign Home takes you to the overview page for the ad group. The ad group overview page displays key performance metrics for all creatives under the ad group from the date range you have specified. To update the date range, click the calendar icon and specify the dates. This page defaults to a weekly view and supports daily and monthly toggles. For iOS apps, you can also specify the data source: MMP or SKAN. You can use + Add filter to filter creatives by creative status, creative type (format), and creative group.

The performance trend sections for creatives, creative types, and creative groups display side by side the trend over the specified date range in spend and the specified creative metric for creatives, creative types, and creative groups. You can specify which creatives, creative types, and creative groups to display data for. Clicking the downward arrow icon lets you download the data displayed. Hovering over a data point shows the precise metric value. Clicking the downward arrow icon lets you download the data displayed.

The Creative performance section lists all creatives under the campaign with all available metrics both as an aggregate sum and by individual creatives. You can use + Add filter to apply any of the available metrics as filters. Clicking the wheel icon lets you specify the metric(s) to display. Clicking the downward arrow icon lets you download the data displayed.

A/B Test Detail

Clicking one of the A/B tests from the list of all existing A/B tests under A/B Test groups from Campaign Home takes you to the overview page for that A/B test. The A/B Test Detail page displays all details about the A/B test as well as the test results. You can specify a date range of up to 180 days for pulling performance data. Clicking Add filter lets you specify one or more filter to apply to the data. Clicking the wheel icon lets you specify which metrics to display. Clicking the CSV button lets you download the data as a .csv file.