Dear Moloco Cloud DSP users,
We would like to announce the following updates to the Cloud DSP. The following changes are effective starting Sep 21, 2023.
Creative metrics have been added to Ad group overview
In an effort to facilitate tracking campaign performance, we have updated the ad group overview page to display metrics related to creative performance. With this update, you can get a quick summary of how creatives under the ad group are performing, which you can use to plan next steps for your campaign.
To access the ad group overview page, select your app and then click on a campaign and one of the ad groups that show up under Ad Groups. From Ad Group Home, you can click the calendar icon to specify a date range for pulling data. The Group by option lets you view metrics by creative type or creative group. Clicking the clipboard icon takes you to Report where you can view data recorded during the specified date range. Clicking the minus icon removes the creative group from the list. Clicking the Add button lets you add a creative group to the ad group.
Updates have been made to SKAdNetwork (SKAN) data display
Much like the Report feature, the SKAdNetwork Analysis feature in the Analytics dashboard now gives you the option to choose which SKAN-related metrics to view. Related metrics are grouped together for ease of comparison. The Show null data option lets you include or exclude null values. For more details, see Analytics overview.
For iOS apps and campaigns, the App Home and Campaign Home pages display a quick summary of SKAN data in the form of numbers and a data table in addition to the existing MMP data summary, allowing for a seamless transition between viewing MMP and SKAN data.
Mobile web traffic metric has been added to Report and Analytics
We have added the Inventory Traffic field to the Report feature and Creative Analysis, Inventory Analysis, and Exchange Analysis from the Analytics dashboard to let users running campaigns with mobile web traffic view mobile web traffic and mobile app traffic separately. In addition, for campaigns with mobile web traffic, the App Bundle field now includes the site domain information to make it easier to tell where the ads were displayed. For more details, see Analytics overview and Report overview.
The Cloud DSP team is always striving to provide the best service with regular feature updates and improvements.
Moloco Cloud DSP Team