Moloco's pricing model is designed to accommodate a wide range of use cases and needs. Our flexible pricing model takes into account a variety of factors such as expected user quality and market competition at the time of bidding.
Optimized Cost per Mille (oCPM) pricing model
Moloco's oCPM pricing model factors in the expected user quality and market competition when determining the price for impressions. oCPM is the cost for every 1000 impressions delivered and optimized toward your campaign goals based on our machine learning models. As bid price varies depending on how our machine learning models value each bid request, oCPM pricing allows us to deliver the most cost effective cost per install (CPI) and/or cost per action (CPA). This pricing structure is also used by larger corporations such as Meta.
Important: The oCPM pricing model is the only pricing model available at this time. If you already have an account with us that is using a different pricing model (e.g., dCPM), you must transition to oCPM. To transition, reach out to your Moloco representative for assistance.
Frequently asked questions
What are the advantages of oCPM pricing?
The oCPM pricing model has the following advantages over the other pricing models we had implemented previously.
|Cost per Install (CPI)||Dynamic Cost per Mille (dCPM)||Optimized Cost per Mille (oCPM)|
I have recently transitioned from dCPM to oCPM pricing. How does this affect campaign performance?
You should expect no changes to campaign performance post-transition, given that this is the only update to your account. If you are seeing drastic changes to performance, reach out to your Moloco representative.