Learn about the benefits of StoreKit rendering and how you can use its class types in your iOS campaigns to deliver the best experience to users and improve SKAdNetwork (SKAN) performance.
Important: You must have an iOS app to start using StoreKit rendering. To learn how to register a new app on Moloco Ads, see Register your app.
With the introduction of iOS 14.5 and the widespread adoption of SKAdNetwork (SKAN), Apple also introduced a creative rendering format called SKOverlay. SKOverlay has gained widespread adoption across iOS marketers since it displays rich, interactive ads accompanied by a banner-sized overlay. From this overlay, users are able to install the advertised app in the background without navigating to the App Store to install.
Key benefits
Improved user experience
By displaying the ad directly within the app, SKOverlay eliminates the need for users to navigate away from their current screen. This not only streamlines the app installation process, but also reduces the likelihood of users abandoning the installation due to the extra step of being redirected to the App Store.
SKAN measurement benefits
Due to the seamless user experience and benefits of SKOverlay being a StoreKit rendered ad, SKAN conversion rates can improve by up to 30% as observed in our internal experiments.
Important: Depending on other factors, your ad performance may vary from what was observed in our internal experiments.
SKOverlay is a well-established and widely adopted creative rendering innovation offering significant benefits to users and marketers. By improving user experience, streamlining the app installation process, and becoming the new standard creative rendering technique for SKAN measurement, SKOverlay is a valuable tool for any app marketer looking to drive iOS engagement and growth.
How does Moloco render SKOverlay?
The promotional experience presents the user with a banner-sized overlay that includes the promoted app’s icon, name, brief description, and link to the App Store. Users have the option to install the advertised app directly from the overlay without exiting their current activity.
SKOverlay rendering is available as an On/Off toggle in Moloco Ads. You can turn this option on or off for any iOS app bundle in Moloco Ads under the respective app bundle’s Edit App page. This toggle is on by default and Moloco strongly recommends all iOS campaigns be run with this setting turned on, as it is critical for performance measured by SKAN.
Important: StoreKit rendering is applied at the app-bundle level and isn’t configurable for individual campaigns.
Configure StoreKit rendering option on a new app
- Select your ad account from the drop-down menu on the top left.
- Click the Overview menu from the sidebar.
- Select All Apps from the dropdown menu box beneath Overview.
- Scroll down to view the Apps table and click Create. This takes you to New App where you can configure settings for the new app.
- Select iOS as your OS type and complete the remaining app registration steps.
- Find StoreKit rendering at the bottom of the app registration page. The StoreKit rendering option is enabled by default and Moloco strongly recommends keeping the option enabled for advertisers measuring performance with SKAN.
- Click Create to complete app registration.
Turn SKOverlay off on an existing app
- Select your ad account from the drop-down menu on the top left.
- Click the Overview menu from the sidebar.
- Select All Apps from the dropdown menu box beneath Overview.
- Scroll down to view the Apps table and click Edit under the Action column for the app that you want to edit.
- Find StoreKit rendering at the bottom of the app registration page.
- Slide the toggle to the left so that it is no longer blue.
- Click Save at the bottom.