Dear Moloco Cloud DSP users,
We would like to announce the following updates to the Cloud DSP. Updates are effective starting June 8, 2023.
New metrics from SKAdNetwork 4.0 have been added to Analytics
Following the release of SKAdNetwork 4.0, we have added the metrics available in SKAdNetwork 4.0 to the Analytics dashboard on the Cloud DSP. The newly added metrics are the following.
- Revenue D1-D2: These are the revenue metrics from the first SKAN postback data collected during the first two days of campaign operation.
- Revenue D3-D7: These are the revenue metrics from the second SKAN postback data collected during the period of Day 3 to Day 7 of campaign operation.
- Revenue D8-D35: These are the revenue metrics from the third SKAN postback data collected during the period of Day 8 to Day 35 of campaign operation.
- Total event count: This is the aggregate sum of all events recorded in all SKAN postback data.
- Event count D1-D2: This is the number of events recorded in the first SKAN postback data collected during the first two days of campaign operation.
- Event count D3-D7: This is the number of events recorded in the second SKAN postback data collected during the period of Day 3 to Day 7 of campaign operation.
- Event count D8-D35: This is the number of events recorded in the third SKAN postback data collected during the period of Day 8 to Day 35 of campaign operation.
- Coarse conversion value - high: This is the number of SKAN postbacks with a "high" coarse-grained conversion value.
- Coarse conversion value - medium: This is the number of SKAN postbacks with a "medium" coarse-grained conversion value.
- Coarse conversion value - low: This is the number of SKAN postbacks with a "low" coarse-grained conversion value.
To see the new metrics on the Cloud DSP, go to Analytics and select SKAdNetwork Analysis from the dropdown menu. Click Add filter to see all available metrics. For more details, see Analytics overview.
The Cloud DSP team is always striving to provide the best service with regular feature updates and improvements.
Thank you,
Moloco Cloud DSP Team