Postback integration for Dynamic Product Ad (DPA)

  • Updated

We need to receive in-app event data from MMP to create Dynamic Product Ads (DPA). This article will provide detailed prerequisites regarding MMP postback integration for DPA.

Check our partner integration guides for more detailed step-by-step postback integration guides by MMPs.


1. Send us full postbacks

Full postbacks include both attributed and unattributed(organic) events. We require different types of events by your app's vertical. 

For e-commerce, we require you to send us full postback for the following events:  

  • View product
  • Add to cart
  • Purchase 

For content-providing apps such as webtoon apps and OTT, we only require one event : 

  • View content

Nonetheless, we recommend sending us as many events as possible. The more information our model has, the better recommendations can be made. And don't forget to send your KPI event in a full postback to select it as a campaign optimization goal.  


2. Include product ids in the postback.  

We need product ids in the postback data to understand users' in-app behavior, such as which product they've viewed, added to the cart, and purchased. After enabling full postback integration, reach out to your Moloco representative to ensure product ids are sent within the following events:  

  • View product (or View content)
  • Add to cart
  • Purchase 

Here is a part of the sample postback containing the product id: 


From the above example, the value of af_content_id LI10235186x should correspond to the Product ID in your catalog feed. Refer to the guide to understand the definition and requirements for catalog feed for Dynamic Product Ads.

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