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Catalog feed integration For Dynamic Product Ad

  • Updated

Moloco supports well-known catalog feed templates, Criteo, Facebook, Google or Naver catalog feed are compatible with Moloco Dynamic Product Ad. 

 

Catalog Feed Integration

Reset Feed(Required)

Reset Feed is a feed file  that is reset on a daily basis at a specific time of the day (e.g. 9AM everyday). Since reset file has the all product information and is published once a day, the file size is comparatively big.

Update Feed

Update feed is a feed file that is updated on an hourly basis. The feed is updated in every hour for specific time range (e.g. hourly update from 10AM~10PM). Since update feed files only have the product information needs to be updated publishing multiple times of the day, each update feed file size is much smaller than that of the reset feed file.

 

Catalog Feed URL

Please provide a dedicated catalog feed url which MOLOCO can access your catalog feed. Contact MOLOCO to add MOLOCO IP address that can access the url provided. 

  • Reset Feed URL Example : http://ep.moloco/full 
  • Update Feed URL Example : http://ep.moloco/partial

Catalog Feed Reset / Update Time

Please provide the type of feed update (Reset feed / Update feed). In cases where you wants publish both reset feed and update feed, MOLOCO will need to receive two types of url - one for reset file and the other for update file.

  • Reset Feed Update time example : Every 4AM PST
  • Update Feed Update time example : Every hour from 1AM through 1PM UTC 

 

Catalog Field Summary

Required Catalog Feed Field

  • E-Commerce, Travel, etc. (with price information):
    • Product ID
    • Product Title
    • Price
    • Product Image Link
    • (Optional) Product In-App Link
  • Content, OTT, etc. (without price information): 
    • Product ID
    • Product Title
    • Product Image Link
    • Category
    • (Optional) Product In-App Link
    • (Optional) Content Preview Image Link

 

Catalog Feed Field

Note: UTF-8 is recommended for the feed encoding

 Required   Recommended

Name

Description

E-Commerce

Content

Product id

Product Unique Identifier

   

TGIN

Global Trade Item Number

   

Product Title

Product Name

   

Product Description

Product Description

   

Price

Original Product Price. When Discounted Price is empty, Price is the final selling price

   

Discounted Price

Product Price when it is discounted. When This field is not empty, the final selling price is it.

   

Final Price

The Final selling price

   

Normal Price

Normal price when if the product is not discounted. When this field is empty, the product is sold by Final Price.

   

Product In-App Link

In applink to product page.

   

Product Image Link

Product Image Link

   

Category

Product Category / Product Type

   

Availability

Field that tell whether users available to buy the product

   

Product Review Count

Review count of the product

   

Product Review Rating

Review count of the product

   

Condition

Product Condition

   

Product Target Gender

Product Target Gender

   

Brand

Product Brand

   

Adult

The value must be yes or no

   

Content Image Preview Link

The preview image of the content

   

 

 

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