Moloco supports well-known catalog feed templates, Criteo, Facebook, Google or Naver catalog feed are compatible with Moloco Dynamic Product Ad.
Catalog Feed Integration
Reset Feed is a feed file that is reset on a daily basis at a specific time of the day (e.g. 9AM everyday). Since reset file has the all product information and is published once a day, the file size is comparatively big.
Update feed is a feed file that is updated on an hourly basis. The feed is updated in every hour for specific time range (e.g. hourly update from 10AM~10PM). Since update feed files only have the product information needs to be updated publishing multiple times of the day, each update feed file size is much smaller than that of the reset feed file.
Catalog Feed URL
Please provide a dedicated catalog feed url which MOLOCO can access your catalog feed. Contact MOLOCO to add MOLOCO IP address that can access the url provided.
- Reset Feed URL Example : http://ep.moloco/full
- Update Feed URL Example : http://ep.moloco/partial
Catalog Feed Reset / Update Time
Please provide the type of feed update (Reset feed / Update feed). In cases where you wants publish both reset feed and update feed, MOLOCO will need to receive two types of url - one for reset file and the other for update file.
- Reset Feed Update time example : Every 4AM PST
- Update Feed Update time example : Every hour from 1AM through 1PM UTC
Catalog Field Summary
Required Catalog Feed Field
- E-Commerce, Travel, etc. (with price information):
- Product ID
- Product Title
- Price
- Product Image Link
- (Optional) Product In-App Link
- Content, OTT, etc. (without price information):
- Product ID
- Product Title
- Product Image Link
- Category
- (Optional) Product In-App Link
- (Optional) Content Preview Image Link
Catalog Feed Field
Note: UTF-8 is recommended for the feed encoding
Required Recommended
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Name |
Description |
E-Commerce |
Content |
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Product id |
Product Unique Identifier |
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TGIN |
Global Trade Item Number |
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Product Title |
Product Name |
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Product Description |
Product Description |
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Price |
Original Product Price. When Discounted Price is empty, Price is the final selling price |
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Discounted Price |
Product Price when it is discounted. When This field is not empty, the final selling price is it. |
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Final Price |
The Final selling price |
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Normal Price |
Normal price when if the product is not discounted. When this field is empty, the product is sold by Final Price. |
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Product In-App Link |
In applink to product page. |
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Product Image Link |
Product Image Link |
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Category |
Product Category / Product Type |
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Availability |
Field that tell whether users available to buy the product |
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Product Review Count |
Review count of the product |
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Product Review Rating |
Review count of the product |
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Condition |
Product Condition |
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Product Target Gender |
Product Target Gender |
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Brand |
Product Brand |
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Adult |
The value must be yes or no |
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Content Image Preview Link |
The preview image of the content |
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