Dear Moloco Cloud DSP users,
We would like to announce the following update to the Cloud DSP. This update is effective starting March 9, 2023.
Create and run A/B tests with multiple test groups
Users had been able to test a single test group against the control group, requiring them to set up multiple separate A/B tests to test two or more test groups. With this update, users can now set up a single A/B test with up to five test groups. This is intended to facilitate the setup process and allow for subsequent statistical analysis of results.
To set up an A/B test with multiple test groups, use the + Add Test Group button to select and add up to five test groups. See creative A/B test settings for more detailed information about setting up an A/B test.
After running the A/B test, the Cloud DSP indicates which test groups outperformed the control group, and among them, the best performing test group that produced statistically significant results.
: Best performing test group with statistically significant results
: Test group that outperformed the control group
The Cloud DSP team is always striving to provide the best service with regular feature updates and improvements.
Moloco Cloud DSP Team