Cloud DSP release note (23.3.9)

  • Updated

Dear Moloco Cloud DSP users,

We would like to announce the following update to the Cloud DSP. This update is effective starting March 9, 2023. 


Create and run A/B tests with multiple test groups 

Users had been able to test a single test group against the control group, requiring them to set up multiple separate A/B tests to test two or more test groups. With this update, users can now set up a single A/B test with up to five test groups. This is intended to facilitate the setup process and allow for  subsequent statistical analysis of results. 

To set up an A/B test with multiple test groups, use the + Add Test Group button to select and add up to five test groups. See creative A/B test settings for more detailed information about setting up an A/B test. ___________2023-03-08_______11.05.35__1_.png

After running the A/B test, the Cloud DSP indicates which test groups outperformed the control group, and among them, the best performing test group that produced statistically significant results. 

Screenshot_2023-03-09_at_12.30.24_PM.png: Best performing test group with statistically significant results

Screenshot_2023-03-09_at_12.30.31_PM.png: Test group that outperformed the control group



The Cloud DSP team is always striving to provide the best service with regular feature updates and improvements.


Thank you,

Moloco Cloud DSP Team

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