Cloud DSP release note (23.3.9)

  • Updated

Dear Moloco Cloud DSP users,

We would like to announce the following update to the Cloud DSP. This update is effective starting March 9, 2023. 

 

Create and run A/B tests with multiple test groups 

Users had been able to test a single test group against the control group, requiring them to set up multiple separate A/B tests to test two or more test groups. With this update, users can now set up a single A/B test with up to five test groups. This is intended to facilitate the setup process and allow for  subsequent statistical analysis of results. 

To set up an A/B test with multiple test groups, use the + Add Test Group button to select and add up to five test groups. See creative A/B test settings for more detailed information about setting up an A/B test. ___________2023-03-08_______11.05.35__1_.png

After running the A/B test, the Cloud DSP indicates which test groups outperformed the control group, and among them, the best performing test group that produced statistically significant results. 

Screenshot_2023-03-09_at_12.30.24_PM.png: Best performing test group with statistically significant results

Screenshot_2023-03-09_at_12.30.31_PM.png: Test group that outperformed the control group

___________2023-03-08______4.43.10.png

 

The Cloud DSP team is always striving to provide the best service with regular feature updates and improvements.

 

Thank you,

Moloco Cloud DSP Team

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