Learn how you can monitor your campaigns for any abnormal activities and/or suboptimal configurations to optimize campaign performance. 

Duplicate and highly overlapping campaigns

When running multiple campaigns for the same app, your campaigns can unintentionally compete against each other in the same auctions. To help you identify and fix these issues, Moloco surfaces alerts to inform you of any such risk in your campaign configurations. These alerts are scoped at the ad account level, meaning that campaigns in a single ad account are analyzed and compared for potential overlap. Although these alerts won't block campaign launch, we highly recommend following through on the recommended action items to optimize campaign performance. 

Why identifying duplicate campaigns matters

When two or more campaigns target very similar traffic for the same app, they can lead to the following.

• Bid in the same auctions, driving up effective costs.
• Fragmented learning, leading to slower optimization.
• Performance comparisons across campaigns become less reliable.

Given this, the goal of the duplication framework is to detect structurally overlapping campaigns and tell advertisers where to consolidate in order to reduce internal bid competition and improve overall efficiency. Structural overlap is identified based on the following factors.

• Overlap in countries or regions
• Overlap in audience targets
• Ad tracking configuration (LAT vs. non-LAT)
• Creative formats used in each campaign

How to check for alerts

To check for any alerts, from Moloco Ads, choose an ad account and an app, and find the list of all campaigns under the app below Campaigns. Then, hover over the yellow exclamation mark(s) next to the campaign title(s), if any. This will pull up a widget showing you which campaigns are highly overlapping along with recommended action items. After you have discussed and aligned on a strategy with your Moloco representative, monitor campaign performance (particularly, CPA/ROAS, and other stability metrics) for the next couple of days and report any abnormal trends.